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Social Marketing Delivers a 6.7% Lift in Sales

Here’s more proof that social marketing is a big sales driver for CPG brands. You may remember earlier this year we studied the ROI results of our social marketing programs measured with market mix...

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Brewing Up Serious Coffee Sales with Social Marketing

Measurement company Symphony IRI published another case study on one of our BzzCampaigns.  (They did this one last year.) This time around, they featured our Green Mountain Coffee project. This is an...

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